Product / Service Catalogue Design

Our Product / Service Catalog system enables growing businesses to easily showcase and manage their products and projects on their Online & Offline. The Product / Service Catalog allows you manage and update product details on your Catalogue easily allowing staff add, edit and delete the contents of each product as required.

Important Factor About Catalogue / Brochure Design :

• Appeal to lifestyle desires : Sometimes people buy to fill a need but most of the time people buy because of want. They buy something they want because they envision feeling better, more satisfied after they have exchanged their hard-earned money for the product or service you have to sell. The art of creating the desire to buy is appealing to the customer's desire to attain a particular lifestyle. Show the customer the lifestyle they can attain and desire and you will sell more product.

• Design for the audience : Tailor your catalog design to appeal to your audience. A business-to-business catalog (B2B) should be very different than a business-to-consumer (B2C) catalog. Catalogs for young people will have a different look than a catalog for older folks. Make the style of your catalog match the style desires of your audience. You will gain more affinity and hence more sales.

• Make the product the centerpiece : A rule of thumb in catalog design is the larger the product photo the greater the product's sales. To this end we generally strive to maximize the size of the product's image, especially in conjunction with each product's profit value - the more total profit a product generates the larger the product photo should be. Then support the product with compelling copy.

• Use great product photos : Creating a catalog is expensive and we all want to cut costs when possible. However perhaps the single most important catalog element - the product photo - tends to be the place where clients cut first and it hurts their success every time.

• Put important items on the outside edges of the page : Readers typically look to the top right first then sweep across the page to the other side. If they don't see something compelling they'll flip the page. Therefore put your most appealing products (which are typically your products that generate the most profit) on the outside top corners. Make these elements strong - larger in size - than the remaining products on the page spread.

• Use opportunities to cross sell : Suggesting companion products can increase sales another 5-15%. Take every advantage of cross selling in your catalog. You can do this in the product copy or with call-outs, or by placing companion products together on the page.